Flowlife

E-Commerce: From Growth to Profitability

About Flowlife

Flowlife empowers active lifestyles with innovative and sustainable recovery products. After rapid market growth, the company shifted focus to profitability, aligning with evolving business priorities.

The Challenge

Following years of growth, Flowlife needed to prioritize profitability without compromising sales momentum. ROMI was tasked with optimizing their performance marketing strategy to support this transition.

Our Approach

We implemented a data-driven attribution model to provide a holistic view of the digital funnel. Key actions included:

  • Revisiting and refining technical setups for algorithmic performance.
  • Developing a precise performance marketing and e-commerce strategy.
  • Streamlining platform integrations and optimizing campaign management.


This approach fine-tuned every aspect of the digital funnel for both cost efficiency and maximum ROI.

The Results

Flowlife achieved improved ROAS whilst maintaining sales growth and overall profitability.  The shift from a growth-focused mindset to profitability required new KPIs, a cultural transformation, and refined ways of working—an approach we helped implement through great teamwork.

“ROMI has been a great and close partner in a transformative period for our business. Their data-driven approach and meticulous attention to detail have been instrumental in helping us transition our focus from pure growth to profitability. The team’s ability to refine our performance marketing strategies and optimize our digital funnel has delivered tangible improvements in both ROAS and overall sales. Beyond the numbers, ROMI has guided us in building a new mindset and culture, aligning our entire organization with this new focus. Their expertise and dedication have been invaluable on this journey.”

Lucas Wasniewski
CEO & Founder

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